In the ever-evolving world of real estate, I’ve often emphasized the pivotal role of recognizing and adapting to a prospect’s unique behavioral style.

Recently, I had the opportunity to present to the amazing realtors at the Re/Max Premier Realty (and guests) in the Villages, Florida. My presentation, titled ‘Building Connections – Effective Communication in Real Estate’, was crafted to hone their communication, ensuring they always resonate with their prospects and clients.

Whether you’re a realtor or a professional in another industry, understanding these behavioral tendencies can be a game-changer in building long-lasting connections. Let’s explore these styles, providing a perspective which enables you to deeply connect with prospects so they become your clients.

*Working with the Go-Getter*
the D in DiSC

When I meet someone exuding that unmistakable Go-Getter energy, brimming with confidence and quick decisions, I know they value a track record of success. For these dynamic individuals, speed and precision top the list. They appreciate proactive updates and an agent who’s always two steps ahead, ensuring every opportunity is seized. And let me tell you, mastering negotiation for them ain’t just desirable – it’s a must!

*Connecting with the Promoter*
the I in DiSC

Promoters light up a room with their positivity, smiles, and love for a good story. They’re drawn to experiences that pop with vibrancy. Over the years, I’ve found that creating a journey for them, filled with excitement and personal touches, hits just the right note. Building strong personal connections, flexible scheduling, and presentations that captivate visually are keys to their hearts.

*Nurturing the Nurturer*
the S in DiSC

In my interactions with Nurturers, their warmth and genuine care for relationships stand out. They cherish trustworthiness above all and value agents who lend a patient ear. Guiding them with comprehensive insights and ensuring they’re in the loop at every step is crucial. With Nurturers, it’s all about a partnership where they feel empowered and supported through every decision.

*Earning the Trust of the Examiner*
the C in DiSC

With Examiners, I gear up for detailed discussions. Their analytical nature means they appreciate a deep dive into the market’s nuances and a strong commitment to time. Keeping communications clear, concise, and on-point is what they prefer. They seek structured documentation, and I always make sure I come prepared with every possible answer.

These are just a few things to consider to convert those prospects into clients!

If you’re looking to elevate your client communication game or foster richer connections in your industry, I’d love to help. Feel free to reach out, and together, let’s revolutionize your approach to communication in the real estate space.

Oh, wondering about your style? 

Visit for a quick Facebook quiz to see what your most dominant style is.

Please share how you have used behavioral styles to help connect, convert, and cultivate stronger relationships.