Do you ever participate in expos to try to grow your business? A colleague and friend of mine, Valerie DiVecchio of Divine Creations, and I sat down to write this article because we see time and time again companies make critical mistakes when exhibiting at a trade show or expo. Companies invest time and money trying to put their best foot forward, and sometimes they just fall flat. With our combined experience, we wanted to write this article to help companies succeed in making a lasting impression and making more money! Trade shows and Expos are abundant throughout the community, [...]
We grew up hearing the saying “You get what you pay for” but more and more lately I hear people making purchases based solely (or mainly) on price... So next time you want to haggle over a price, just to haggle, first ask yourself is the price they are asking FAIR? Think hard!