You should not be inviting visitors and guests to BNI… why?
Because instead of INVITING, you should be CONNECTING!
One of my favorite techniques I use to bring Visitors to BNI is the opportunity to create a “connection”.
When I am networking, one of the questions that I like to ask the person I am speaking to is:
“What professions do you find are able to easily pass you referrals?”
I am listening for the person to mention several professions that can easily referral them.
Once I have that list (in my head), I am able to reply:
“I actually know an amazing butcher, baker and candlestick maker! I will be seeing them next Thursday. Would you be open to meeting me at 7:15 at _____ so I can create a face to face introduction of those three amazing professionals to you?”
The hope is the answer will be yes. Then, I follow up with:
“Perfect! I look forward to creating those introductions for you. I did want to let you know, if you are available, we will be meeting after that, from 7:30 till 9:30, and I would be happy to have you as my guest, as there will be 50 people that I can introduce you to as well.”
Then, when told YES, you can share the details with your visitor for the meeting.
In my years using this technique, I have only had a single person say YES to the introduction and NO to the meeting.
Instead of inviting people to visit BNI, create the CONNECTION!
For additional information about my favorite referral networking organization, visit http://www.bni.com (www.bniwcf.com in the Tampa area).