Ever since I have have gotten a Mini Cooper, I am watching out for other Minis!!! They are an AWESOME car… it made me think about this older post! 

Growing up, we all played the Punch Buggie game – where anytime you spotted a VW Bug, you would call it and punch whoever was nearby. This game, depending on the part of the country you live in, has also been called Love Bug, Slug Bug and Beetle Bop.


Last year on the Breast Cancer 3 Day Walk, my brother reminded me of this fun game from our youth, and by the end of the walk, both of my biceps were covered in bruises (thanks Robert). This behavior rubbed off, and I cannot help myself now, when I see a Bug, I call it! This is beginning to annoy my husband…
But it got me to thinking – how BRILLIANT is it that we are conditioned to be scoping out every car driving by to see if it’s a BUG? Can we say BUZZ?
After searching the internet, I am still not sure who/what started this game…
but if you are Volkswagen, what do you think about this game and building consumer awareness of your brand?

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About Tiffanie Kellog

Tiffanie loves to help people make more money while saving time, so they can hopefully have more fun!

9 responses »

  1. brebrooke says:

    Tiffanie,
    My 10 year old daughter is obsessed with VW Bugs and she can’t drive for at least 6 years. I would say that is buzz! I would love to duplicate that for my business.

  2. brebrooke says:

    Tiffanie,
    My 10 year old daughter is obsessed with VW Bugs and she can’t drive for at least 6 years. I would say that is buzz! I would love to duplicate that for my business.

    Thanks for the blog,
    Melissa Rodgers
    SEC Inspection Services

    • tiffaniekellog says:

      How great must they think it is to have kids begging for cars years before they can drive!

  3. BPL Marketing Coach says:

    It’s still around! My niece was punch bugging via Facebook last week!

  4. Rob Kellog says:

    It is a brilliant strategy to keep people talking about their cars. But when you play the game and you’re not playing it with your kids, it is annoying to me. Adults hit to Hard!

  5. I remember getting my kids onto that game when they were younger. That commercial that came out last year was really annoying … and violent, punching people when they saw a VW, but I’m sure it was effective, bringing back memories for the baby boomers.

  6. Brad Savage says:

    That was one of the most popular games on the school bus…until the driver or teachers would make you quit hitting each other.
    What a cool thing to have people playing a game with your product! Definitely a great idea no matter who started it!

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