When there is support that you have offered that requires follow up, do it immediately! Even if you do not offer to follow up, get in contact with the people quickly, as it will show your professionalism and build your credibility. (Follow up does not include adding them to your email newsletter distribution list, unless it was requested.)
What is the best way to follow up? There are three different ways to answer that question:
- A handwritten note. A handwritten note is a blast from the past, something that very few people do anymore, and the impact is amazing. When was the last time you received a handwritten note from a person you met when networking?
There is a disadvantage to a handwritten note when following up, as is it is rarely a form of two way communication; you may still need to follow up with a call or email.
- Ivan Misner shares the best way to follow up is whichever way you will do consistently. If you will only ever do follow up via phone call, then that is your method. If email is the only way you will reach out, utilize it. “The best method for you is whichever one you are most comfortable with and can do every time the need arises.”
- However the person you met would prefer to be followed up with! One of the questions you may want to ask when networking is how the person you are networking with would prefer to receive communication from you.
Many people are familiar with the Golden Rule, “Treat others the way you want to be treated.” The problem with the Golden Rule is that not everyone wants to be treated the same way you do. We recommend utilizing the Platinum Rule, “Treat others the way THEY want to be treated”. By adapting to her preference, you will increase your referrability.
Regardless of which follow up technique you choose, the main point is to FOLLOW UP!
Which way will you choose to follow up?