You have a limited time to make that first impression, so you will want to make sure every second counts!
When networking, business professionals tend to introduce themselves from a FEATURE perspective, often leading with our profession, oftentimes sharing the profession. When we lead with the profession, then people have a tendency to assume they know about us and what we do based off their previous understanding of people who work in your profession.
Instead of introducing yourself by your profession, share with the people you meet how you help others, the why you do what you do.
By starting the conversation with how you help others, you are sharing what you do, and hopefully this will stimulate the person you are meeting to ask HOW you do what you do, and then you can share more about your business.
If people do not ask “How do you do that?” when you share what you do, it means she is not interested at the current time in learning more about how you help people.
If you missed the 1st 3 posts in the series, please visit our previous posts on the 10 Commandments of Networking a Mixer.