Growing your business by using word of mouth can be done in many ways… and a speaking engagement can be a great opportunity to get in front of new prospects and referral partners!
I have been asked by a couple people for my formula on how to get 10 visitors to my BNI chapter when I am presenting… and so I am putting it up here on my blog, with best wishes on getting 10 visitors to YOUR chapter!!! This system can be used to invite for ANY SPEAKING that you do!!!
For simplicity, I have laid my system out into a timeline:
|How to have 10 Visitors Present for your Presentation|
|Steps:||6 weeks||5 weeks||4 weeks||3 weeks||2 weeks||1 week||Mon b4||Day b4|
|Top 30 list of people to invite||X|
|Save the Date email to invitees||X|
|Include in your newsletter||X||X||X|
|Invite 30 people on list||X|
|Follow up on “yes” with Email||X|
|Follow up “yes” w/ phone call||X|
This is MY system that I have used and found successful…
Now, why do I want to have 10 visitors there?
+ The energy of the meeting goes up tremendously.
+ You now have the opportunity to have those 10 people hear you talk about your company, and what you are currently looking for (which will help you grow your business). This can help you move through the V-C-P process.
+ You are introducing your chapter members and visitors, and creating a Shade 8 Referral (from 10 Shades of Referral from the Certified Networker Program) verses just having them connect at another time without you.
+ You will have 10 visitors for your chapter, and the potential for those visitors to join.