Here’s a blog revisited, originally published in November of 2011… appropriate to revisit at the beginning of the year.
Last year, I took a trip and managed to read all the books I had brought with me, before I even made it to my destination! Shortly after I arrived back home, my husband surprised me with a package dropped off by UPS, containing a Kindle!
I LOVE to read, and can spend hours and hours reading… but I had delayed in purchasing a Kindle because I was afraid how much money I would be spending on buying books. Looking through amazon.com, I was excited to find the Bestsellers list, which included not only the top 100 best selling books, but also the top 100 best selling FREE books (I guess they are best selling based off the downloads).
I have started downloading free books – some are amazing, and some are not worth the price I paid for them (okay, I do recall they were free). Some of the books are free standing, some are short, some long, and others are part of a series. The authors that offer the first book for free, and then if you like them, you might buy a few more of their books.
Oftentimes, in business, I wonder if there is an opportunity for us to do this same thing for our business?
What would be the value of offering a “free sample” of your business?
Many times people have heard a bit about your business, but are just not ready to buy from you and the “free sample” is what can be useful to push the prospect into becoming a client. (pushing buzz over the edge)
Some professionals reading this are thinking, “free samples” won’t work for them in their industry… if that’s you, please email me, and we will come up with some great ideas to help you grow your business in one of our upcoming blogs.
What have been some of the best “free samples” that you have gotten or that you have seen used to get people to begin buying a product/service? Please comment below:
(and maybe also comment with one of your favorite FREE Kindle story)