Just last week during the Certified Networker Program, we were discussing the importance in portraying your image… and I had a few thoughts that I thought could make a good blog.
It is important to keep both the interior and the exterior of your car neat & clean.
But what kind of car to drive could be the question? In the Certified Networker Program, we looked at a couple different options: driving up & driving down.
Imagine you were interviewing financial planners to invest $1,000,000, and the planner arrived in a 1985 wood paneled station wagon in rough condition… would you feel comfortable giving your money to someone driving a 30+ year old clunker? Is the planner’s vehicle in line with the image he is promoting?
Conversely, I met a health insurance agent who, after he bought a sporty, 2 door yellow car, he kept his older sedan to use when he was visiting seniors working on their medicare options, as he felt the new car would be to “showy” for his older clients.
Are we driving a fine line here in having too nice or not a nice enough car?
I have been pondering this dilemma over the past year or so… why?
I currently own a 2001 Honda Accord. I LOVE this car; bought it brand new off the truck, with less than one mile on it. I have had no major issues with the car, even though it has 187,930 miles (I am writing this in the car, but don’t worry, Rob is driving).
I have a car that runs well, still looks good, even if a little dated, should I buy a new car to match my image?
As a disclaimer, I have only owned one other car before the Accord, a 1990s Red Lebaron Convertible (pictured here with my brother & my golden retriever, a couple months after I turned 16). What made me decide to sell the convertible and get the Accord? Someone stole my car, and a couple days when the police came upon it with people driving it, when they tried to pull them over, the thieves JUMPED out of the moving vehicle, and it crashed into a few cars parked on the street, and was totaled!
What are your thoughts on vehicles speaking to your brand and should I be buying a new car soon?