Just last week during the Certified Networker Program, we were discussing the importance in portraying your image… and I had a few thoughts that I thought could make a good blog.
It is important to keep both the interior and the exterior of your car neat & clean.
But what kind of car to drive could be the question? In the Certified Networker Program, we looked at a couple different options: driving up & driving down.
Imagine you were interviewing financial planners to invest $1,000,000, and the planner arrived in a 1985 wood paneled station wagon in rough condition… would you feel comfortable giving your money to someone driving a 30+ year old clunker? Is the planner’s vehicle in line with the image he is promoting?

Conversely, I met a health insurance agent who, after he bought a sporty, 2 door yellow car, he kept his older sedan to use when he was visiting seniors working on their medicare options, as he felt the new car would be to “showy” for his older clients.
Are we driving a fine line here in having too nice or not a nice enough car?

I have been pondering this dilemma over the past year or so… why?
I currently own a 2001 Honda Accord. I LOVE this car; bought it brand new off the truck, with less than one mile on it. I have had no major issues with the car, even though it has 187,930 miles (I am writing this in the car, but don’t worry, Rob is driving).
I have a car that runs well, still looks good, even if a little dated, should I buy a new car to match my image?
As a disclaimer, I have only owned one other car before the Accord, a 1990s Red Lebaron Convertible (pictured here with my brother & my golden retriever, a couple months after I turned 16). What made me decide to sell the convertible and get the Accord? Someone stole my car, and a couple days when the police came upon it with people driving it, when they tried to pull them over, the thieves JUMPED out of the moving vehicle, and it crashed into a few cars parked on the street, and was totaled!

What are your thoughts on vehicles speaking to your brand and should I be buying a new car soon?

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About Tiffanie Kellog

Tiffanie loves to help people make more money while saving time, so they can hopefully have more fun!

4 responses »

  1. lisakjordan says:

    The car you drive can say a lot about you and your company. Think about the service technician who drives to your house in a van that’s beat up with no official lettering, doesn’t leave a good impression. IF you are driving clients around especially it’s very important that your car match your image, but it’s got to be comfortable for you. In the case of the financial planner, perhaps the car was his fathers and he drove it for sentimental reasons? Or he’s making a statement about saving money instead of spending it on a flashy car?

    My last car was a 1997 Pontiac Grand Prix, and it is purple. I drove it for years and racked up over 170,000 miles on it. I loved that car! Why did I give it up? My teenage daughter. She got her license and quite frankly, we were tired of playing chauffeur for her to get back and forth to school and her activities. I bought the car brand new, custom ordered. The car has gone all these years with only minor repairs needed to it.

    I loved that car, so I went on the hunt for one like it, a newer model, but they didn’t make the Grand Prix anymore. I found a 2004 model, fully loaded with about 24,000 miles on it. The car was 5 years old at the time and still looked brand new. It’s not exactly the same, but it’s close.

    One day when my daughter buys her own car, I’ll take back the 1997 Grand Prix. I want to keep that car for as long as I possibly can because it is a great car, and they don’t make cars like that anymore. The fact that it’s purple? Just makes it stand out more and makes it easier to find in a parking lot, plus purple is my favorite color.

  2. William Mellas says:

    With financial professionals this can be tricky. What many people don’t realize is that people with
    financial security, normally, are not flashy. book I read called “The Millionaire Mind” points out that
    most successful business people are frugal and tend to be more practical when it comes to vehicles.Conseuently, I believe ” a little less is more”.

  3. Yes, it can be an important decision. As an accountant, like my business attire, it is part of the image of professionalism that reassures people.

    I know from running the numbers that depreciation is a big factor in the costs of a car, so I tend to run something a few years older but kept in top condition. As part of my service is helping people to reduce costs, this fits in well.

    Depending on the location you are operating in, something a bit different can actually be an advantage. I currently run an Acura TSX – it’s actually more exclusive here than many ‘luxury’ cars!

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