Growing your business through referral can be a powerful way to grow, and to insure those referrals, it’s important to have the right people in your network that can pass you referrals.
In the Certified Networker Program, we share that there are 8 different types of people that can get you referrals, and at the top of that list is people in your contact sphere (non-competing industry with the exact same target market). One of the struggles, though, is after you determine your target market, and figure out the professions that COULD be in your contact sphere, how do you meet them?
The top two ways I know to add people to your network are to get out networking yourself or ask for the referral!
You can get out there and network to see if you can meet the
professions that you are looking for, whether it be at a BNI meeting, Chamber mixer, Rotary lunch or even at their professional association meeting… this is a great way to begin to fill your network. The second way to add people to your network, which I prefer, is to ask the people that you ALREADY KNOW if they can recommend someone in the profession you are looking for to you. This way, in addition to having the professionals recommended to you, you are getting the endorsement from the people that you know, like and trust!
Which method do you prefer? Or do you have a 3rd option?
Have you used either to get out there and find those right referral partners? And if so, what has resulted for you?