The 10 Commandments of Social Networking, The Conclusion
With the fast pace changes happening online, many people are expecting social media to replace face-to-face networking; however, we believe the two actually complement and enhance each other. In support of making more money in less time, my colleague Renia Carsillo and I have collaborated to create the 10 Commandments of Social Networking.
If you are familiar with the Certified Networker Program from the Referral Institute, these commandments will look very familiar. We have taken the “10 Commandments of Networking a Mixer,” created by Dr. Ivan Misner, and adapted them for the world of social networking.
In the last installment in this three-part series, Commandments 7-10 will help you manage the online network you’ve built with the first six commandments. These last ones are important. Get them wrong and all your efforts could fall flat.
Commandment 7: Manage your connections
- Earlier, we mentioned more is not necessarily better. People interact with pages where people like them interact. So if you are a hair salon in Tampa and you have 5,000 followers, but 3,500 are in Bejing, you’d do better with 250 in your hometown. Remember, birds of a feather flock together.
- Regularly go through your connections and weed out the ones who are totally irrelevant to you (like those people in Bejing following your hair salon). If your community doesn’t resonate with your target market, they will not want to interact there.
Commandment 8: 60 minutes online a day is enough to be successful with social networking, not just with friends.
- If all of your followers are related to you, you need to get out of your cave and into the web.
- While games can help strengthen relationships, the time you spend on gaming does not count as business development.
- Three to five messages back and forth warrant a phone call. Remember, your goal is to create a relationship to generate results.
Commandment 9: Make all your interactions specific to the individual
You can do this by:
- Taking a moment to review their profile.
- Commenting on their profile photo or their photographs, including people and locations in the photo.
- Use first names, spelled correctly, when replying to messages.
Commandment 10: Follow up
The goal of social networking is to take the relationship to the next step, whether it’s booking a sales session or a speaking engagement, setting up an appointment for coffee or a beer, or getting together to learn more about each other’s business, etc.
That’s it! Ten Commandments that we hope will prepare you for properly engaging in social media, in the pursuit of making more money in less time. Please leave us a comment. We would love to hear how you’re using word-of-mouth marketing tactics in your social media interactions.