With the fast pace changes happening online, many people are expecting social media to replace face-to-face networking; however, we believe the two actually complement and enhance each other. In support of making more money in less time, my colleague Renia Carsillo and I have collaborated to create the 10 Commandments of Social Networking.
If you are familiar with the Certified Networker Program, these commandments will look very some what familiar. We have taken the “10 Commandments of Networking a Mixer,” created by Dr. Ivan Misner, and modified them for the world of social networking. In this first of three installments, we’ll examine the first three commandments.
- Use your photo, not a logo, for your profile picture. You would not introduce yourself as Joe’s Painting; you would introduce yourself as Joe.
- Use applications to make it easy and clear how to contact you. Just as you would pass out a business card at a networking event with your name and contact information on it, you need to let people know how to contact you in an easy and recognizable way.
- Use your Facebook page to network, not as a brochure. If you want a brochure build a website.
- Just as you carry and distribute brochures, cards and other collateral materials for your business, a banner and reveal page help communicate your brand online. Don’t skimp on these! Make sure they are consistent and professional.
Commandment 2: Set a goal for every social network you join.
- Learn how to use the site and set up your profile before you go public.
- Only connect with the number of people you are able to manage. More is not better; it’s just more.
- Set a goal for the number of posts, as well as the number of interactions, per day.
- Because you have specific people you want to connect with, have a plan for with whom you will connect and assign deadlines to each name.
Commandment 3: Act like a host, not a guest
- Your social networking should be a party. You need to have fun!
- Thanks to the advent of DVRs and TiVo, we no longer have to watch commercials. If your page is only a commercial, your prospects are likely to fast forward before they get to know you. Remember, you have about three seconds to show them who you are, so think about how to make an instant impact.
- Connect yourself to others by tagging people, businesses and organizations. You will bring them to your page and you to theirs. This is how you act like a host online.
- Interact with other businesses on their pages, and that will bring traffic back to you, as well as helping that business gain status.
- Know who you are, and don’t be afraid to be that person. People may remove you, but for every unlike, you will gain five. Be real, don’t be boring, or don’t do it.