Testimonials play a very important part in growing your business via word of mouth. How? Testimonials, others speaking positively on your behalf, can help build your credibility. The prospect might only need to hear how amazing you are a single time, but sometimes the prospect might need to hear about you numerous times before he makes the decision to buy.
How do you go about gathering testimonials?
ASK FOR THEM! When you hear others sharing how you have helped them, ask if you can utilize that testimonial. Testimonials can be verbal, written or recorded as a video or audio. I prefer to have a written or recorded copy of the testimonial so that I can share those testimonials with others.
The formula that I like to use for testimonials is where the person was before your product or service, what product or service they used, and then how they are after your product or service. By using this format, it shows the true value of your product/service in addition to how great you are!
I like to share testimonials in my newsletters, on my websites, via LinkedIn and Facebook…
Where else can we share testimonials, so that everyone can see how we help people!