I won!!!

In January, at the annual International Referral Institute Conference, I had the honor of winning the Referral Institute’s Partner Award!
What an honor!

Creating Referral Success

I am very excited to announce a new program beginning offered by the Referral Institute, a Certified Networker Program Introductory Evening, Creating Referral Success!

This program is being offered in Ocala on January 7th and Tampa on January 11th. Visit http://www.referralinstitutetampa.com to enroll for your complimentary ticket.

Are you ready for MASSIVE ACTION?

Tiffanie Kellog of the Referral Institute Tampa Bay has a conversation with Master Franchisee, Thierry Mazue, of France (in Europe!!!) around creating RESULTS. By having an expert to help with re-direction, being strategic, it gives you the opportunity for greater results. The expert, having the clarity of distance, can help keep the mojo going – to have MASSIVE ACTION!!!
Track the results to see what’s happening within your business, and use the Referral Institute’s trainers & consultants to help with the re-direction to create desired results.
For more information on coaching, consulting and collaboration with the Referral Institute, visit http://www.ReferralInstituteTampa.com.

Is there a Disconnect???

Earlier this year, I had the opportunity to talk with Brennan Scanlon, fellow trainer of the Referral Institute, as we explored his upcoming book (co-authored by Dr. Ivan Misner): Avoiding the Networking Disconnect: The Three R’s to Reconnect.

The book is OUT NOW, and you can purchase it today on Amazon!

Are you ready for REFERRAL SUCCESS???

At the Referral Institute, we offer the Referral Success 101 program, to help professionals gain more referrals! What is the program all about???

Enroll online at: http://referralinstituteevents.com/referral-success-101-tiffanie-kellog/. Be sure to use Tiffanie101 for your discount code!

Get your Referral Partners TRAINED!

Tiffanie Kellog of the Referral Institute Tampa Bay chats with Dawn Lyons, Partner with Referral Institute, about the 3rd Core Competency of creating success in referral marketing. The 3rd Core Competency is: get your Referral Network trained by experts. When you allow an expert to train your network on your behalf, it results in less work for you. By getting your network trained, both life & business become easier, as well as results in EXPONENTIAL REFERRAL GROWTH.

The Importance of Immersion in Referral Marketing

Tiffanie Kellog, from Referral Institute Tampa Bay, is joined by Mickey Griffith from Referral institute San Francisco Bay.
In this video, Mickey explores Core Competency #2, IMMERSION, and the IMPORTANCE of staying immersed.

Are you going up?

elevatorElevator Speeches seem to be a must have for almost all networkers. Why?

Let’s look at this, how often do you talk to people you just met in the elevator, is the first question about what they do for a living? Personally, I imagine you are much more likely to stare at the numbers of the floors passing as you go up (or down), focus on your shoes, or play with your SMART phone (a great device that allows us to talk to people even less). As I have shared this thought recently, I have had other people communicate with me that they do talk to people all the time when they get into elevators; it seems, though, that none of those talkative people have gotten into an elevator with me, as I fail to remember the last time I spoke to a stranger in an elevator.

Removing the conversation from the actual elevator, what comes to mind when thinking of elevator speeches? Usually, it is in response to someone inquiring “What do you do?” With an elevator speech, I envision the person taking a huge breath so that they can suck in as much air as possible to then start on a wordy & windy speech about what it is that they think you should know about their business… going for at least 15 seconds, sometimes lasting over a minute! Continue reading

Do you like Rough Toilet Paper???

We grew up hearing the saying “You get what you pay for” but more and more lately I hear people making purchases based solely (or mainly) on price.

If price was the only deciding factor, Angel Soft, Cottenelle, and my favorite, Charmin, would not be some of the best selling toilet paper brands; generic, hard, 1-Ply would be at the top of the charts.
So, if price isn’t everything…

On a major TV talk show a few years ago, there was a Consumer Advisor that recommends that the consumer negotiate when dealing with small businesses, since they are so desperate for business.
While a fair price is just that – FAIR, is it really fair to haggle everyone down?
Imagine if your boss came in to you (whether your current boss or a previous job, or a current client you are working with now) and said, “Look, I know that it’s really hard to find a job out there right now, so how about I pay you just half your salary. It’ll be better that no job at all.”
Would you be happy?

So next time you want to haggle over a price, just to haggle, first ask yourself is the price they are asking FAIR? Think hard!
Are you hoping to get Charmin for the rough toilet paper price?

Punch Buggie

Ever since I have have gotten a Mini Cooper, I am watching out for other Minis!!! They are an AWESOME car… it made me think about this older post! 

Growing up, we all played the Punch Buggie game – where anytime you spotted a VW Bug, you would call it and punch whoever was nearby. This game, depending on the part of the country you live in, has also been called Love Bug, Slug Bug and Beetle Bop.

Last year on the Breast Cancer 3 Day Walk, my brother reminded me of this fun game from our youth, and by the end of the walk, both of my biceps were covered in bruises (thanks Robert). This behavior rubbed off, and I cannot help myself now, when I see a Bug, I call it! This is beginning to annoy my husband…
But it got me to thinking – how BRILLIANT is it that we are conditioned to be scoping out every car driving by to see if it’s a BUG? Can we say BUZZ?
After searching the internet, I am still not sure who/what started this game…
but if you are Volkswagen, what do you think about this game and building consumer awareness of your brand?